Business Technology strategy
The costs of under-sampling, overlooking, or misinterpreting key competitive technological intelligence can be huge.
Consider the fact that only about 75 companies from the 1960’s S&P 500 are still in existence. What happened to the other 425? Could competitive intelligence blindness have played a part?
One problem is that “blindness” costs are often hidden. It is difficult to measure revenues that are not earned because a product lacks certain competitive features, key features that might have been added had the technologies intelligence-gathering phase been more wide-ranging.
Nowadays, even small business organizations are creating their presence online. Even if you have launched a new product, you can promote it online. In fact, there are various small marketing strategies with which you can use and target your potential market or clients with. However, before beginning the process, it is important to consider the
In many such IP infringement cases, the losing party will claim surprise that the competitor is bringing a claim. This may or may not be a courtroom tactic.
It has been our experience in working with many technology companies that often the organization’s technology landscape scenarios are too narrowly scoped, and they are truly dumbfounded to find that they were transgressing. This is particularly the case when the intellectual property in question was developed in an industry different from their own.
Here are few small marketing strategies that will help boost your business:
Table of content
· Email marketing
· Social media
· Pay per click advertising
· Search engine optimization
· Social networking
· Article marketing
Email marketing technology:
If you want to improve your customers’ or readers’ experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking about greater engagement. Greater reach. Greater click-through rate and more. As many experienced marketers say, ” the money is in the list”. Some even say “your net worth depends on your network”. In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics.
Once permission is secured from identified business prospects, better marketing campaigns could be designed to increase the chances of compelling potential leads to make purchases and be converted as business customers. When the business lead opts into the business emailing list, the marketer requires less effort and time in developing the best promo materials to benefit the consumer. This form of marketing helps to boost the bottom line of the business.
Social media technology:
First of all, social media is a way for you to gain education, news, make friends and even speak up for a cause that is dear to you.
To add salt to the marketers’ wounds, people no longer have to put up with unwanted solicitations. Solicitations over the phone, junk e-mail, mail, TV are all being blocked or ignored. Won’t people also block social media?
Along with the good though, comes the bad simply because it is so easy for some people to make slanderous or misleading remarks about your company, you need to spot these comments and make sure you professionally handle them. This provides a great opportunity for you to perform some great public relations work.
Pay per click advertising:
Audience Targeting Tools, If you run your advertising through networks such as Google AdWords, you can target your audience by indicating the world location of your audience, the language that they speak, and the keywords that they like to use regularly.
Low Risk: If you set up a daily budget for your campaign, then you know that you are not risking anything. You advertise within your means and you enjoy the results without financial worry.
Monitoring and Evaluating Tools: There are hundreds of different marketing tools to help advertisers monitor and evaluate the progress of their campaigns. These tools help advertisers to improve their campaigns and get more out of their online advertising.
Search engine optimization:
Generally speaking, full SEO campaigns are expensive, but affordable when compared to other traditional methods of advertising which include print advertising, broadcast advertising, etc. Compare SEO Services which come close to your initial marketing budget and needs. Do not settle for the first bidder, take a more subtle approach and compare and contrast the rates of other SEO companies and consultants rates. With such a competitive market for website optimization, the price for service fluctuates drastically.
Most online businesses and services invest in professional and experienced SEO services. The top search results for popular keyword terms usually have professional and experienced SEO companies and consultants in their corner, leading their online marketing campaigns. By having professional and experienced SEO’s working for you, your website will naturally outrank your competitors who use the do-it-yourself method of SEO services.
If you want to create a free blog, you can log on to any of the websites that provide free blogs. For example, WordPress.com is a free blogging platform. Click on “Getting Started”, to make a new blog. It would take you to a new page, where you would need to type in information like your email address, name, and most importantly name of your blog. The main reason why you should start blogging is that it can be both an excellent outlet for your frustrations or excitement.
What you are passionate about and profitable at the same time. It does not mean that if you are not into blogging, you should not blog. Being in a business, especially those with dealings on the Internet requires you to establish a clientele that is actually interested in your products or services. Blogs can do this easily due to their accessibility and being an excellent medium for marketing that it is, blogs are essential for businesses.
Social networking was created to help others connect and build relationships online. This does not exclude businesses and business owners. Forming friendships while social networking is the most common type of social networking, however, as a business owner, social networking websites can be used as leverage to gain credibility and prospects online, if taken advantage of properly.
Finally, we will delve into the jobs that are helped and hurt the most by this glut of information available through the different networks.
The new active marketing methods, I mean the content marketing in the forms of articles, press releases, and RSS
feeds do not impose any risk on you. On the contrary, these recently popular marketing strategies provide you
with many vital benefits comparing to other traditional advertising and marketing ways. Internet marketers research a specific niche, then using orderly techniques, find specific keywords about the product to base their article on. The articles are then submitted to a large online article directory and if accepted, published online. Article marketing from home is exactly that, researching, writing, submitting, and publishing using your own home computer or laptop.
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